Top 6 Craft Beer Industry Trends To Watch Out For In 2023

Craft beer industry trends are ever-changing due to the diversity and creativity of brewers. This year, craft beer industry trends will continue to evolve as advancing technologies and approaches come into play.

These craft beer makers will surely be on top of things with the latest trends, products, and offerings. Take advantage of all the latest deals now – so you can stay ahead of the competition and capitalize on all the booming business opportunities in this sector.

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Craft Beer Industry Trends You Need to Know About in 2023

The craft beer industry has experienced tremendous growth over the last decade. By 2023, the craft beer market will be valued at $717.8 billion. This means that now is the time for craft brewers to stay ahead of upcoming alcohol industry trends and capitalize on them before their competitors do.

Here are a few craft beer industry trends to watch out for in 2023.

1. Increased Focus on Sustainable Practices

As more consumers become aware of the environmental impact of beer production, they are increasingly looking for breweries that prioritize sustainability when crafting their beers. Brewers should focus on reducing energy use, decreasing water consumption, and using sustainable ingredients whenever possible. Additionally, many breweries are also taking steps to reduce waste by using packaging materials made from recycled materials or offering refillable bottles and kegs to customers.

2. Expansion into Non-Alcoholic Beverages

With more consumers opting for non-alcoholic beverages, many craft brewers have expanded their product lines to include options such as non-alcoholic beer and hard seltzer.

These non-alcoholic beer products have proven popular with consumers looking for a refreshing drink without the alcohol content of traditional craft beers. For example, some breweries have launched successful non-alcoholic hard seltzers that have helped them reach new audiences who may not previously have been interested in their alcoholic offerings.

If you’re looking for a low- or no-alcohol option, check out these non-alcoholic beers for you to try out!

3. Emphasis On Specialty Flavors

As consumer tastes shift towards bolder and more complex flavors, craft brewers are experimenting with new flavor combinations and ingredients to appeal to this demographic. For example, some brewers are adding unusual spices or fruits such as lavender or guava into their beers to create unique flavor profiles that will capture the attention of adventurous drinkers looking for something new and exciting. Additionally, some breweries offer limited edition seasonal brews that feature different flavor notes depending on the season or holiday they’re released during (i.e., pumpkin spice ales during fall).

4. Continued Growth in Regional Markets

Another major trend we’re seeing is an increased focus on regional markets. While national brands have long dominated the market, more and more breweries are focusing on local markets by offering small-batch beers explicitly tailored for their region. This allows them to stand out from larger competitors who often don’t focus enough on a niche or local tastes. This year, we expect regional breweries to grow even further as they capitalize on these unique growth opportunities.

5. Sour Beers Are Gaining Popularity

Sour beers have become a steady niche product in recent years, but these unique, tart, fruit-influenced beers have recently exploded into the mainstream with seriously impressive sales. They have now earned a spot on the daily menus of many bars and taprooms.

According to brewers, Sours outperform other beers in terms of growth, but only on a percentage basis rather than total volume. Part of the rise in popularity is that the variety of sours is expanding over time. Some styles are also low in calories and alcohol content while maintaining a strong flavor.

Wine and cocktail enthusiasts enjoy them because they can be smooth and light or bold and fruity. Sours are enjoyed by beer experts and novices alike and can serve as a bridge to craft beer consumption as starter brews.

6. CBD-Infused Beers Take Center Stage

Cannabis is now legal in Canada, Uruguay, Georgia, South Africa, and certain parts of the United States. With the increasing popularity of CBD products such as tinctures, edibles, and vape pens, countries around the world are beginning to legalize marijuana for both medicinal and recreational use. CBD oil is trendy, it stands to reason that CBD beer will soon follow. In some places it is even possible to buy CBD beer, giving drinkers the chance to experience a pleasantly relaxed state without any psychoactive effects. CBD is derived from a non-psychotropic part of the cannabis plant, which means it will not get you high but will help you relieve anxiety and fully relax.

These beers contain terpenes and oils derived from hemp. Remember that most forms of hemp were federally legalized in 2018. Cannabidiol then adds a slight kick to the brew. Many craft breweries intend to release CBD beers in limited quantities and will expand the lines if they prove popular. That is, assuming the law doesn’t get in the way.

After all, some CBD-infused beers were legal before the 2018 legislation, but the DEA revoked their approval.

What The Craft Beer Industry Holds For 2023

The future looks bright for those who enjoy drinking craft beer. With the craft beer industry continuing to grow, it’s only natural to wonder what new beer trends may come our way over the next few years.

As more and more people opt for healthier lifestyles, there is a growing demand for low-alcohol and non-alcoholic beers. Low-alcohol and non-alcoholic beers offer all of the flavors of traditional brews without any added calories or alcohol content. This trend is expected to continue in 2023 as more breweries delve into producing these types of beers.

We also anticipate an increase in unusual flavors and ingredients in craft beer over the next few years. From fruits like dragonfruit, guava, and passionfruit to spices like cardamom, coriander, and black pepper, brewers are experimenting with various flavors to create unique blends that are sure to tantalize taste buds everywhere. This trend has been gaining traction since 2018 and shows no signs of slowing down anytime soon.

The rise of eco-friendly practices is also something we expect to see much more in the coming years. Many breweries are already taking steps towards reducing their carbon footprint by using renewable energy sources for electricity and investing in sustainable packaging materials such as cans instead of bottles.

Additionally, some breweries have started using spent grain from brewing processes to feed animals or compost rather than simply discarding it, an example of how companies can create delicious products while being conscious of their environmental impact.

Conclusion

The craft beer industry is overgrowing and changing quickly. So craft brewers must stay up-to-date on current trends to remain competitive in this increasingly crowded market space. By focusing on sustainable practices, expanding into non-alcoholic beverages, and emphasizing specialty flavors, brewers can ensure that their brands stay relevant in an ever-evolving landscape of consumer preferences and tastes!